Campaigning for Successful Internal Communication

Written by Frank S. on Tuesday, 22 February 2011. Posted in In The Workplace, Communications

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A well-formed internal communications campaign should be focused on relaying important company information in a clear and concise manner. It will include specific data pertaining to upcoming projects, future plans of the company, and so on. Most internal communications messages today reach workers by way of their company e-mail.


By using this type of communication, internal communications professionals can reduce conflict and avoid wasting company time. Realizing not every company matter needs to turn into a heated discussion, internal communications memos can eliminate the desire of some employees to ‘spout off’ on certain company mandates. If a problem does happen to arise, other employees can continue to work, while a certain worker’s concerns are hashed out. This eliminates time wasted in meetings and having other employees just ‘sitting back’ while one worker has many questions or complaints.


Business executives often sing the praises of effective internal communications, saying this type of communication is a good way to keep workers ‘in the loop,’ and make them feel like they are part of a team- not just grunts feverishly working to complete their assigned tasks with no feedback or encouragement.


Internal communications memos are not used to spread office gossip, to publicly berate an employee, etc. Formal procedures for reprimand are still employed in most offices today, and the outcomes of these meetings are rarely relayed to all workers in any form of communication.

Top 10 Interview Mistakes

Written by Erica K on Wednesday, 16 February 2011. Posted in Interviewing, Career Advancement

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Not Preparing

Dressing Inappropriately

Poor Communication Skills

Too Much Communication

Talking Too Much

Talking Too Little

Being Fuzzy on the Facts

Giving the Wrong Answer

Speaking Ill of Past Employers

Not Following Up

SEO for Press Releases

Written by Frank S. on Monday, 14 February 2011. Posted in In The Workplace, Communications

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Writing press releases for the Internet is a slightly different process than writing in the ‘traditional’ fashion. This type of copy has a focus on SEO, or search engine optimization, and you’ll need to be cognizant of this fact throughout the submission process of your ‘for-web’ press release.

The basic ‘rules’ of press releases remain true in this kind of copy. You’ll want to be sure to keep your writing brief and to the point, and to include reasons why the reader should care about what you’re trying to promote.

SEO press releases do include some important content that ‘traditional’ releases don’t, however, including weblinks, keywords, tags and more.

Many writers enjoy the fact that most press releases written for an online audience can generate free publicity, through search engines, special search engine features like those on Google News or Yahoo! News, backlinks and websites such as BusinessWire, PR Newswire, Marketwire, PR Web, and others.

Today’s online press releases are increasingly using multimedia content like videos, interactive features and so on, along with text-based information.

Online press releases should not be dated, and every effort should be made when writing them to include information which is ‘evergreen,’ or can at least remain relevant for longer than a few weeks’ time. This is done for readers who may ‘stumble upon’ your content, and to ensure a webpage which has been ‘cached’ will not be promoting out of date content.

Sample Text for Achievement Section of Your Resume

Written by Erica K on Thursday, 10 February 2011. Posted in Resumes & Coverletters

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  1. Saved $15 million annually by reducing fixed spending 10% and variable overhead spending 19% through a variety of cost-improvement initiatives through better utilization of resources.

  2. Reduced Workers’ Compensation costs 40% ($700,000 annually) by improving safety plans and implementing employee training, management accountability and equipment security.

  3. Led corporate team in driving cost-reduction initiatives that resulted in $21 million saved over three years through capital infusion and process automation.

  4. Improved the accuracy of budget forecasts.

  5. Established good working relationships with customers/clients.

  6. Developed and implemented client service program, which expanded small-to-medium client base 35%

  7. Developed new quality standards for better quality performance and reliability.

  8. Improve support service level by 20%.

  9. Developed the product troubleshooting procedure for XYZ company with strong attention to detail.

  10. Managed 8 -10 million budget projects and achieved project scheduled goals.

  11. Cut product replacement cost by 50% and increased on-time delivery from 80% to 95% using Kaizen approach to quality issues rooted in manufacturing.

  12. Improved customer service satisfaction 3% annually through supply-chain management initiatives, inventory control and flexible manufacturing practices.

  13. Developed and implemented indirect lending program, which filled a need as identified by customer feedback.

  14. Identified and utilized variety of learning materials, resources and technology methods [such as: Internet-learning, library, team learning] to support & improve the instructional environment.
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